Job Op: Online Community Manager for a Libertarian Feature-Length Animation Thriller

Are you well versed in monetary policy, the events of the housing crisis and are you looking forward to end of the Fed’s era?

Well here’s a juicy job opportunity that might interest you if you fit the qualifications of being online media guru & an amazing community organizer:

Online Marketing Manager for Independent Film

Lineplot is an animation production company in Harvard Square, Cambridge MA. We are hard at work creating a feature-length thriller-romance film, Silver Circle, to be released in early 2011. In addition to telling a great story, the film will bring free-market and sound-money principles to a wide audience.

We have ambitious online marketing plans, with the goal to make this a grassroots-driven hit movie. We want to hire a highly skilled and results-driven communicator - an online guru who can reach beyond simply marketing our movie, to building an engaged community, an actual movement around the film.

We want to make this film into a phenomenon and community is key.

The Manager’s job includes:

Website Project Manager/Designer: The manager will launch the movie’s political website/blog over a 2-3 month period. Then, continue to manage and grow the community online until the launch of Silver Circle in early 2011. Includes: managing the overall timeline, key milestones and dependencies, setting up website metrics, overseeing status reporting, managing a design team (if necessary), creating website infrastructure, brand and feel.
Preferred skills: web design, HTML/CSS, Dreamweaver, and Wordpress.

Online Communications & Marketing: The manager will write/edit/produce content regularly for the site, establish a network of online affiliates, and moderate members of the community. Build relations with key bloggers and influentials to reach a large and well-targeted audience. Find and engage with strategic, relevant, even controversial online conversations and communities to find new ideas and new readers. Leverage search engine marketing to draw more readers and sign-ups for the websites, videos and other media. Create monthly email newsletters. Develop online campaigns, contests, polls, money bombs and fundraising. Report on ROI from campaigns and help develop new strategies.
Preferred background: Proven track record in building traffic to websites and in building engagement with communities.

Live Events: Organize and assist with real-life marketing activities: screenings, trade shows, volunteer events, college campus events, summer intern events in Washington DC, film festivals, comic/animation shows, and fundraisers.
Essential: Incredible interpersonal skills.

Volunteer Coordination: Give volunteers creative opportunities to help spread awareness, interest and create energy for Silver Circle. Recruit and engage online volunteers to spread the word in creative ways. Facilitate and energize the group into a movement, all while managing results and metrics.

The manager will work closely with our small team to define the strategies and tactics to engage our politically astute audience. Ideally the candidate will understand and have a strong interest in the liberty movement, libertarian ideas, monetary policy, and/or independent film.

Ideal skills/attributes include: superior writing skills, excellent verbal presence, the flexibility to manage in a fast-paced film startup, strong understanding of marketing analytics and metrics, and project management skills. Aptitude in web, graphics design and Mac productivity software is key. BA/BS and 2 -3 years of experience in web communications and strategy development preferred.

Salary: Depends on experience.

Submit: Cover letter, resume and portfolio of web projects (websites, blogs, content developed)
To: Pasha Roberts (producer/director) on facebook or email.

5 Responses to “Job Op: Online Community Manager for a Libertarian Feature-Length Animation Thriller”

  1. Keith Burtis Says:

    Looks like a tremendous opportunity and project. The topic would interest me a ton. I’m not in the local area but I would love to follow along with the story here and maybe offer some ideas on how you can foster and build community. I will subscribe via RSS interested to see how you move forward with this.

    One of the things that I am telling people all along is to “share the process”. By sharing from the outset you will gain advocates, collaborators and supporters. I commend you for launching this the right way.

  2. Justine Lam Says:

    Thanks for the compliments which should be directed toward Lineplot Productions. Would love to hear about your ideas on how we can help them build up a movement/community for this movie — I see that you have much experience in consulting in that area.

    Be sure to join their Facebook Fan Page at


  3. Pasha Roberts Says:

    Keith -

    We’d love to keep you involved and hear your ideas. We’re honored and excited to have this chance to engage with the liberty community on both artistic and intellectual levels.

    There are a lot of processes going on for us to share ranging from:
    * The underlying ideas, such as hyper-inflation and currency competition,
    * Silver production itself (we’re visiting a refinery in a couple of weeks),
    * Engaging with non-liberty communities, especially the comics world,
    * And the technical process of animation production.

    Any ideas on what will be a sweet spot, where to find the most passion?

    Take care and keep up your great work!


  4. Keith Burtis Says:

    Justine, Pasha: Thank you for the responses. Do you have a blog or website that is dedicated to the film? I really think you have a good thing going here and tremendous opportunities for blogger outreach and integrated marketing across channels. Again, I don”t mean this to sound like a pitch in any way, but people that are creating artistic passionate projects are my passion.

    Feel free to email me anytime. Maybe we could get on a quick call to see how I might get involved in the process.

    keith at keithburtis dot com

    As for the questions on the sweet spot… I think that is where you really want to let the related communities know what your doing and ask for feedback. Set up some monitoring to find the people talking about your key terms and areas of interest. Start by engaging there. Also, if you create a blog or website like presence you will be able to gain intelligence around your analytics.

    Have you checked out the marketing and community engagement around ‘Lemonade Movie’. it’s a great story of building up an artistic documentary around the digital community.

    Again, I stress sharing the process from the outset. It’s much easier to start now and gain interest than it will be on the day of release.

    Look forward to chatting soon :)
    Keith (@keithburtis on twitter)

  5. Keith Burtis Says:

    Sorry on the website question. Checking out the silver circle site now.

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